The United Print Media Group (UPMG) strongly supported the role of Ad Standards Council (ASC) in the Advertising industry as a vanguard of truth and decency. UPMG invited Ms. Maya Estrada, Operations Manager of ASC, to be their guest speaker at their Monthly General Membership Meeting held last Friday, March 8, 2019, at Unilab Bayanihan Center, Mandaluyong city.
Emphasizing the distinctive characteristics of Print Advertisements as compared to other various traditional and developing media, Ms. Estrada shared keys on how Print Advertising can be more effective and can have more significance to its numerous readers. She also introduced and explained factors to consider in being committed to protecting consumer’s welfare, while presenting them their key interests. She also discussed how leading advertisers stay on top regardless of changing consumer demands and seller’s platforms through advertising. Finally Ms. Estrada proposed continued engagement and partnership with UPMG as they together promote reliable and valuable contents produced in advertising.
This month’s GMM was hosted by Unilab and sponsored by Malaya Business Insight and Sison’s Publishing House (Bulgar).