What better way to start the year for UPMG than getting insights to what’s in store this year for the media industry?
Held last February 2, the 1st GMM for 2018, was all about “2018 Media Forecast”. This was shared to the members of UPMG by Joanna Mojica, Chief Media Officer of Dentsu Aegis Network/ CEO for Carat Philippines.
The challenging facts of the digital’s effect to the print industry present a lot of opportunities to expand the each strength and eco-system. It was indeed an enlightening afternoon for all the 30 members present during the GMM.
Mojica has 22 years of experience in the media advertising through big advertising agencies like StarCom Mediavest Group, Group M, Mindshare Phils., J. Walter Thompson Phils. and also from The Coca-Cola Export Company.
Meanwhile, the 1st GMM was also a time to celebrate the birthdays of UPMG members: Annie Grefal, Grace Laurel, Jun Aluad and Arnold Garlan. Fellowship Committee head Badette Cunanan led the wacky question and answer portion to get to know the January celebrators better.
UPMG was delighted with the presence of Philippine Star President and CEO Miguel Belmonte who graciously donated Rustans’ GCs as additional raffle prizes.
Held at Philippine Star Office, the 1st UPMG GMM treated everyone to an afternoon of great food, very informative talk and lots and lots of raffle prizes.
UPMG is so thankful to Pilipino Star Ngayon and Freeman for hosting the activity.