UPMG successfully held its 10th General Membership Meeting, hosted by the Philippine Daily Inquirer, at the PDI Hall in Makati last November 9.
Memo Moreno of Mindshare Philippines, one of the biggest media agencies in the country, was the guest speaker for the event, wherein she discussed about the “Media Trends and Outlooks for 2019”.
From a media practitioner’s perspective, Moreno shared her thoughts with the UPMG members and talked about possible ways of maintaining the strength and relevance of print media.
According to Moreno, print media is still valued by its consumers regardless of the media revolution throughout the years. “We have to find those specific people who are still reading newspapers. We would need to fight to keep them with this medium,” said Moreno. She also said that the key to keep the consumers to stay with the print medium is to know how to keep them interested in it.
With the great influence of digital media nowadays, Moreno also talked about the importance of keeping the online version of newspapers, news websites, and social media news accounts active and updated, since a lot of people consume news online.
Before her presentation ended, UPMG members asked her a few questions, which she entertained and answered. UPMG members also discussed their concerns regarding the topic. Amidst their discussion, Rene Reinoso, PDI’s COO came to the event to meet them.
Barbie Atienza, UPMG’s president, urged the members to start exploring and take the initiative to get into digital. “I challenge everyone to participate and become members of the ‘think tank’ of UPMG,” he said. He encouraged everyone to start contemplating in looking at ways and means, by which UPMG can do two things: One, protect its niche. Two, know what the consumers want.
Atienza presented his report on the recent accomplishments done by UPMG. He also announced the upcoming activities for the remaining days of the year and other plans for 2019.
(Article and Photos by: Abby Avenido)